MEET THE TEAM


  • Mark is a globally experienced executive with a significant commercial and technical background gained across 30 years of being an executor / operator in the technology industry working for a number of leading companies including Adobe, Brightcove and Macromedia.

    Mark was technical cofounder of a number of early stage companies as commercial adoption of the internet emerged in the 1990s.  Mark later transitioned to being a senior regional leader for some of the world’s leading global technology companies in market entry / development leadership roles. This ultimately resulted in sitting in the SLT team, reporting to the CEO of a publicly traded NASDAQ organization.  Mark is now focused on delivering fractional executive advisory and execution capability in market entry, go-to-market, product strategy and technology for a number of companies and industry sectors.

    Mark has gained significant international experience operating in global and regional roles based in Asia Pacific, North America and his current location Europe, where he resides in London.

  • Ben Morrell is a seasoned professional executive, with a diverse background in both technical and commercial fields. Ben has over 20 years experience working in the media, tech and SaaS industries.

     His expertise spans various domains including media, tech, IoT, video, web3 and cloud software as a service.

    Ben’s deep understanding of technical concepts and ability to translate complex ideas into business language has made him a valuable asset to many organisations. As a deep generalist he brings analytical, strategic and operational expertise to the startups and ideas he works with.

    Ben has extensive experience in commercial roles. He has held senior leadership roles including Vice President of Asia and Technical Director roles, where he was responsible for identifying new market opportunities and developing business strategies to drive growth. Ben has spent 5 Years living in Sydney, 8 Years in Singapore and is now based in Europe. His ability to adapt to different cultures and work styles has allowed him to build strong relationships and collaborate effectively with teams across the globe.

    For the last 4 years, Ben has worked with a number of startups and scaleups in the US, Europe and Australia. Ben formed Ziplake with Mark Blair, providing fractional executive functions including helping companies form rapid growth Go To Market strategies, business development, strategic product and technical expertise.

    Ben holds a Masters in Electronic Engineering (Hons) from the University of Warwick.