WHAT YOU WILL LEARN

How well do you know the market your invention or technology is aimed at? Who will be using your technology or invention? This webinar will look at the importance of market analysis for a research innovation, understanding the problem that the innovation is trying to solve, how well the innovation will solve that problem, and whether the scale of the problem provides an actual commercial opportunity.

Participants will learn how to:

• Identify target customers

• Understand customer needs

• Develop a minimum viable product/technology feature set

• Market testing

• How market fit analysis fits into a Business Case