WHAT YOU WILL LEARN

This webinar provides a practical guide to carrying out a competitor analysis for a research innovation to determine how crowded the commercial marketplace, potential barriers to entry and how these can be overcome, and what a competitive analysis can tell you about your own unique strengths.

Participants will understand:

Identifying competitors and types of competitors: direct, indirect, substitute
Barriers to entry into an existing marketplace
The types of information to gather about your competitors
How to analyse competitors’ strengths and weaknesses
Determining your own competitive advantages
How a competitive analysis fits into a Business Case